• Casey Roberts

More Success at Google

Updated: Dec 13, 2019

Google has created another success for YouTube Premium users. For Premium subscribers, videos not only automatically play (via app settings), but videos you have not finished will auto play when you return to them. This has been happening for a year, and is now just a basic function of YouTube. In one year a lot of things happen and evolve in the tech world, so this is obviously a money-making strategy, because they have made money. I can make a similar statement about last year’s iPhones (Xr, Xs, and Xs Max), they made money, we’ve had a year to observe this. Auto play videos streamline the user process, which is an attractive option and trend in user features, so it was the logical next step for Google.

I don’t know where else to go with this entry. It was an innovation, by definition alone, not to mention the fact that is was a simple next step and a successful upgrade. Premium users enjoy the feature, they obviously continue to pay for it. More recently, Google has been building something called Google Duplex, an advanced AI program. The AI, which is so convincingly human, can make a phone appointment for you of which the people on the other side of the phone are completely unaware they are talking to AI. Google Duplex is frighteningly close to passing the Turing test. So Google is doing much bigger things than basic upgrades on the YouTube app.

Yes, auto play is enjoyed by YouTube Premium users, it was an innovation, small though it may be, and it is obviously successful. Most Premium subscribers are YouTube Studio developers, and I’m sure they enjoy the ease of use of auto play. Google succeeds once again, and it is no surprise.