• Casey Roberts

Social Media Communication

The communication used in social media is definitely unique and exclusive to the arena. To begin with, text communication is brief, getting people to stop long enough to read something will usually only happen when the post is no more than two or three sentences long. Social media platforms are set up for people to obtain a lot of information in a short period of time, regardless of whether or not the information is junk. The structure of social media is what causes short text communication to be almost mandatory in order to be effective. Another aspect of text in social media usage is that of abbreviations. Most sentences will not be complete thoughts, but a collage of symbols, emojis, and cut-in-half words. This form of communication has become so popular that people are now speaking it on a daily basis. It is ironic that people want to use their smartphones as much as possible, but don’t want to use them long enough to type full sentences. Images and photos pair equally with the text function of social media platforms. Having a post with an image attached is the best way for the post to be noticed, people are less likely to stop scrolling just to read text. Images are used somewhat for clarity, to further explain what the entire post is about, and they can be used for simple accompaniment without actually applying directly to the text or theme. Some platforms are very image dominated, the main message of the post is the image, and text is an afterthought (Instagram, Snapchat). Social media is certainly an effective way to communicate, if done properly, and it allows one to stay in touch with a lot of people a lot of the time. Where social media can fall short is when posts become about propaganda and not about interacting with people via a digital network.